Your photos, your call.

Who we are

The KES Lookbook is run by Katie Elizabeth Salon, 2-274 Fourth Avenue, St. Catharines, Ontario. Questions about your information go to katieelizabethsalon@gmail.com.

Your selfie and inspo photos

• We ask for your consent before you upload anything.
• Your photo is used only to create your preview and suggest services. It is resized in your browser, sent securely to our AI provider, and the preview is sent back to you.
• We never store your original selfie or inspo photo. They are processed in memory and are never written to our storage or logs, shared, sold, or used to train AI.
• Our AI provider (currently OpenAI) does not use them to train its models. Like most AI providers, it may keep a temporary copy for up to 30 days for safety and abuse monitoring, and then deletes it.
• Inspo photos and Pinterest links are used only for your own preview. They are never added to the public Lookbook.
• Previews are for adults 18 and over, or with a parent's permission. Please only upload a photo of yourself.

If you don't sign in

• You can browse, save looks and make your first preview each day without giving us any details.
• Your previews stay in your own browser tab. They disappear when you close it, unless you download your Look Card.
• Looks you save are kept in your browser only. We do not see them.

If you sign in (My Looks)

• You sign in with your email address and a 6-digit code we email you. There is no password. A free bot check from Cloudflare (Turnstile) runs when you ask for a code, to stop automated sign-ups.
• We keep your email address, the looks you save, your try-on history (the date, the looks you tried and your Look Card link), and your hair notes if you add them.
• Your preview pictures are kept only if you say yes when we ask. We keep the AI preview pictures, never your original selfie. They are private to your account and are deleted automatically after 12 months.
• You can delete one picture, a whole try-on, or turn "Keep my try-on pictures" off (which deletes the pictures already kept), any time in My Looks.
• Delete my account, in My Looks, deletes everything above right away: your account, saved looks, hair notes, age range and gender answers, try-on history and pictures.
• We use one small cookie to keep you signed in on that device for up to a year. Signing out removes it. We do not use advertising or tracking cookies.
• Your hair notes are only used to tailor your suggestions. They are sent to our AI provider with your photo when you make a preview.

News and offers by email

• We only send news and offers if you tick the box. You can untick it in My Looks, use the unsubscribe link in any email, or email us.
• If you tick the box, your email, the date, the looks you saved and the exact wording you agreed to are kept in a private list managed by Katie Elizabeth Salon and its web developer, Pilot11. We never sell it.
• Sign-in codes are sent for us by our email provider, Resend.

Who helps us run the Lookbook

Cloudflare hosts the site and stores account information, kept pictures and visit counts. OpenAI makes the previews. Resend sends sign-in codes. Google Sheets holds the news and offers list. Each one only gets what it needs to do its job. Some of these companies may store or process information outside Canada.

What else we count

We count visits to The KES Lookbook ourselves, so Katie Elizabeth Salon can see what is working. We do not use Google Analytics, advertising pixels or tracking cookies, and nothing is shared with advertisers.

• What we count: visits, the page you arrived on, the website or tagged link that sent you (for example Instagram), your approximate city and province (worked out from your connection; we do not keep your internet address), whether you use a phone, tablet or computer, how long the Lookbook is open on your screen, and the steps you take, such as saving a look, trying one on, opening a Look Card or tapping through to book, with the stylist and services you picked.
• How: a random number saved in your browser tells a new visit from a returning one. It is not a cookie and is not linked to your name, email or photos. Clearing your browser's site data removes it.
• Age range and gender: after you first sign in, we ask two optional questions. You can skip them, and change or remove your answers any time in My Looks. The salon only sees totals, shown once at least 5 people have answered, and they are never sent to our AI provider.
• Opting out: if your browser sends a Global Privacy Control signal, we do not count your visit at all.
• These counts are kept for 13 months, then deleted.
• On your phone: the Lookbook keeps copies of pages and KES look pictures you opened recently, so it opens faster and still shows something without a connection. It never keeps your selfie, your previews or your account details this way. Clearing your browser's site data removes them.
• We also count how many times each look is saved, so we know which styles are trending. To keep the site fair and protect it from misuse, we briefly use your internet connection address to limit how many previews and sign-in codes can be requested per day. It is not linked to your photos.

Testing notes

While The KES Lookbook is being tested, the KES team can send notes with the "Suggest a change" button. A note includes the name you type, your comment, the screen you were on, and whether you used a phone or a computer. Notes go to a private Google Sheet that only Katie Elizabeth Salon and its web developer, Pilot11, can see. They are kept for up to 90 days on the website's own storage, and deleted from the Sheet when testing ends.

Your rights

Under Canadian privacy law (PIPEDA), you can ask what personal information we hold about you, ask us to correct it, or ask us to delete it. Email katieelizabethsalon@gmail.com and we will reply within 30 days. If you have a concern we cannot resolve, you can contact the Office of the Privacy Commissioner of Canada.